Orbit Variety Pack
Branding
Branding
Redesigned Orbit fruit and mint variety packs for the club channel. The package embraces the principles of the brand experience and demonstrates a clear connection to the current brand equities while communicating the value message.
Because the overwrap and patterened box used in the individual Orbit pack is such a large part of Orbit’s equity, I chose to incorporate that into the value pack. The overwrap for the value pack has windows that show the patterened box underneath. The overall flavor patterns are made up of the elements from the individual boxes of each flavor. By showing all four of the flavor patterns through the overwrap, the package clearly communicates the variety of flavors.
Because the overwrap and patterened box used in the individual Orbit pack is such a large part of Orbit’s equity, I chose to incorporate that into the value pack. The overwrap for the value pack has windows that show the patterened box underneath. The overall flavor patterns are made up of the elements from the individual boxes of each flavor. By showing all four of the flavor patterns through the overwrap, the package clearly communicates the variety of flavors.
